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Privacy Policy

Last updated: July 2026

Big Sioux Life ("we," "us") respects your privacy. This policy explains what we collect, how we use and share it, and the choices you have. This page is provided for general information and should be reviewed by counsel before launch.

Information you provide

When you request a quote, book a consultation, or contact us, you may provide your name, contact details, and information about what you want to protect (such as coverage interests, general age range, and state). We ask you not to submit detailed medical information through the website.

Technical information

Like most websites, we may collect limited technical information such as device and browser type and pages visited. Analytics and advertising tools only operate with your consent (see our Cookie Policy).

How we use information

  • To respond to your request and provide quotes and service
  • To connect you with a licensed agent and, where appropriate, insurance carriers
  • To improve our website and services
  • To meet legal and regulatory obligations

How we share information

To serve you, we may share information with: insurance carriers and licensed agents involved in your request; our customer-relationship management (CRM) and communication providers; scheduling and chat providers; and service vendors who support our operations. We require these parties to handle information appropriately. We may also share information when required by law.

We do not share your information with advertising platforms as a marketing "conversion" unless you have provided the relevant marketing consent.

Your choices and rights

You can decline or withdraw consent for analytics and marketing at any time using our cookie preferences (the "Cookie Settings" link in the footer). Depending on your state, you may have rights to access, correct, or delete personal information, and to opt out of the sale or sharing of personal information. Where those rights apply, contact us to exercise them.

Global Privacy Control

Where supported by law, we honor Global Privacy Control (GPC) signals by treating them as a request to opt out of sale/share-oriented and marketing behavior.

Data retention and security

We keep personal information only as long as needed for the purposes described here or as required by law, and we use reasonable measures to protect it. No method of transmission or storage is completely secure.

Children's privacy

Our website is intended for adults and is not directed to children. We do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. The "last updated" date above reflects the latest revision.

Contact us

Questions about your privacy? Contact Big Sioux Life at info@bigsiouxlife.com, (605) 274-8100, or 300 N Phillips Ave, Suite 200, Sioux Falls, SD 57104.

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